Wednesday, December 30, 2009

'It's a nerd . . . it's a brain . . . No! It's Idea Guy!'

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Last night I spoke with a publisher about writing an e-book, and he could not say 'no' to the offer I made him. This particular publisher also holds annual writing conferences here in San Diego, and the focus is on self-publishing. He is holding the next conference in November. I did not know if he needed someone to speak about Social Marketing for authors; though, I hoped he would open a slot for me if I told him I would speak for free.

Then, always trying to get something for nothing, and being a strong proponent of people connecting with people through ideas, I told him I wanted to have an e-book ready for the conference. I suggested that since I had already said I would speak for free, rather than paying extra self-publishing fees, he and I could split the profits. DEAL DONE! He was on the road, so he said he would call me back; though, like me this particular colleague of mine is an idea guy.

If you're not an idea guy or gal, that's completely okay. Though, if you're working on a project, starting a business, or an employee, I would recommend you find idea people and other people who are not like you. It's easy to stay stagnant and just connect with other people just like us; though, it takes all sorts of people to make the world go round.

Before you connect with others, in pursuits of long term goals, it is important to understand what type of person you are. I look at the big picture and notices patterns. After I see those patterns, I come up with and implement strategies to make the overall organization or plan stronger.

One example I like to use is that of social marketing and SEO content. At the beginning of this year ('09) I read quite a few bloggers argue back and forth about whether SEO content or Social Marketing was the wave of the future. I thought about it, decided that they complemented one another, and launched my website Now, many of those same bloggers who had argued over which would be more important are starting to realize that people like me were right.

So now, I am forming partnerships with people who don't always think like me. The publisher I spoke with yesterday is an idea guy; though, whereas I am a strategist, he evaluates the bigger picture and implements a plan of action.

Throughout this next year, don't surround yourselves with people who are just like you. Step outside of your comfort zone, think outside of the box, and see how much more you get done when you try to paint your future with an entire pallete instead of just one color.

Keep Connecting,


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