Tuesday, May 5, 2009

Quick Tips to Connecting People (Virtually)

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Blog posting from Erick Pettersen from People Connect:

Today, I’m going to write a crash course on my methods to connect people to people by getting people to your web site.  Right now, I am working on multiple projects.  Some of them have a little more steam under them than others.  Those that have steam, I fuel; those that don’t I fuel from the flames of those projects that have steam.

Go to SDgreenlife.com.  If you go to the about section, you will notice a guy who stole my picture and my name writes for that website.  I confess, it’s me.  We’re growing and getting some attention.  If you enter in the words ‘San Diego Green Life’ SDgreenlife is the second result.  Though, I’m sure we’ll go back to No. 1, since the UCSD link is date specific. 

Okay, so our site's listing on Google dramatically changes when you delete the word ‘Green.’  Now, I’m sure you’re thinking, “Erick, marketing isn’t your strong suit.”  Sure it is, and the numbers show.  The other night, I got an e-mail from the publisher, who said my efforts are paying off.  In the first three days of May, we already had 75% of the readership we had throughout the entire month of April. 

The first thing I did was find out who our competitors were.  After that, I did a little keyword research.  SDgreenlife is rich with such keywords as ‘Green,’ ‘Sustainable,’ and other words.  A little more than a month ago I started a Facebook page for SDgreenlife.  This last weekend I accepted our 100th friend, so to celebrate I started Tweeting.  As of this morning, just 48 hours later, we have 80 followers all over the world.  Okay, so we’re no Ashton Kutcher, but he’s overrated.

When I started the FB page, I decided to focus on finding friends who would be the most interested in our project.  People in San Diego, who take an interest in Green issues.  Now, a little more than a month later, 73 of our 102 friends are here in San Diego.  This last week, I interviewed a couple of people from our Facebook page for articles that you will be able to see in next month’s issue.  I am using our FB page to get San Diegans involved.

Okay, so when I started Twitter, I focused on an exchange of information, rather than Green San Diegans.  For me, Twitter is like a news wire.  Like standing at a virtual water cooler.  Honestly, I neither have the time nor the interest in reading Tweets about the latest Hollywood gossip.  I am using Twitter as a news source, which I can pass on to other Green people.

You’re business relies on developing lasting partnerships, whether you find those relationships through Google, Facebook, your local church, or hiring a skywriter to write ‘Eat at Joes’ over the beach at sunset. 

Of course, this is my method and may not work for every person, or in every situation, but this is the one that works for me.  If you would like to follow SDgreenlife on Twitter or join our Facebook page, we would welcome your friendship.

 

Until next week keep connecting,

Erick


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